As a result, the organization that made CrossFit a … June 9, 2020 / 11:42 AM / MoneyWatch CrossFit CEO Greg Glassman apologized for an insensitive tweet about George Floyd, who died at the hands of … and last updated 9:36 AM, Jun 08, 2020 Many members from the CrossFit community made statements after company CEO Greg Glassman sparked outrage over Twitter, responding to … CrossFit CEO Greg Glassman sparked outrage this weekend when the 63-year-old founder of the branded workout program posted a racist tweet mocking the murder of George Floyd … He can tell the Morris twins apart, and he once shared an elevator with Matthew McConaughey. Reebok, which openly supports the Black Lives Matter campaign, immediately ended its partnership with the fitness company. Market data provided by Interactive Data. The tweet immediately drew a harsh reaction throughout the CrossFit community with sponsor, Reebok, announcing that the brand would end its partnership with CrossFit in 2020 once their contract expires. Glassman eventually doubled down on the tweet. And Clemson coach Dabo Swinney was criticized for wearing a “Football Matters” shirt while Black Lives Matter rallies were being held nationwide. Twenty-four hours after posting a tone-deaf tweet about the systemic racism in America, CrossFit CEO Greg Glassman has issued an apology. Glassman, who … May other affiliate gyms, which pay to use the “CrossFit” name, announced that they would be ending their affiliations with the CrossFit brand. FORTUNE may receive compensation for some links to products and services on this website. Members of the … On June 6, 2020, the founder of CrossFit Greg Glassman tweeted, "It's: FLOYD-19" in response to a tweet from the Institute for Health Metrics and Evaluation at the University of Washington that states, "racism and discrimination are critical public health issues that demand an urgent response." https://ftw.usatoday.com/2020/06/crossfit-ceo-greg-glassman-tweet-racist-reebok-reaction-gyms, CrossFit CEO's racist tweet has gyms and Reebok ending their partnerships, I found this on FTW and wanted to share: Iowa strength coach Chris Doyle was placed on administrative leave after allegations of racism. Reebok said via Business Insider: “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. Your California Privacy Rights/Privacy Policy. All rights reserved. Over the last 48 hours, the brand of CrossFit has been in freefall. In a recent tweet that can only be described as bizarre, CrossFit founder and CEO Greg Glassman responded to a tweet about racism's being a public health issue … *follow @ForTheWin: https://www.twitter.com/forthewin That apology comes after CrossFit was dropped by … Glassman hopped on Twitter Saturday to criticize the Institute for Health Metrics and Evaluation for claiming racism is a “public health issue.” ... Greg Glassman Resigns, Dave Castro to … Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Personal Information | Ad Choices  All Rights Reserved. Reebok, hundreds of gyms had cut ties with CrossFit after founder Greg Glassman’s tweet and comments about George Floyd’s killing. "Our partnership with … Greg Glassman, the CEO of CrossFit, has landed himself in hot water over a controversial and ‘tone-deaf’ tweet linking George Floyd’s death and COVID-19. Glassman later apologized for the comment, but only … Immediately after Glassman posted his tweet, the public backlash began. Terms & Conditions. And over the course of those two weeks, sports figures have come under fire for their own apparent racism. Offers may be subject to change without notice. — Greg Glassman (@CrossFitCEO) June 7, 2020. Business Insider sought comment from Reebok, CrossFit’s largest apparel partner, after Glassman’s tweets. CrossFit founder Greg Glassman announced on Tuesday that he is stepping down from his role as CEO and going into retirement, to be replaced by Dave Castro, director of the CrossFit Games. On Saturday, CrossFit Founder and CEO Greg Glassman ignited a fury by posting an insensitive Tweet that referenced George Floyd. CrossFit CEO Greg Glassman set off a wave of controversy over the weekend with a glib tweet about George Floyd, the unarmed black man who died in Minneapolis last month after a … After CrossFit CEO Greg Glassman tweeted a racist remark about George Floyd and the Black Lives Matter movement on Saturday, June 6, hundreds … On Saturday, June 6th, CrossFit Founder Greg Glassman wrote a two-word tweet that would eventually ignite controversy in almost all corners … CrossFit CEO Greg Glassman announced Tuesday that he will resign from his position and retire, days after his tweets about the coronavirus and the death of George … Greg Glassman, who co-founded CrossFit in Santa Cruz 20 years ago, has apologized for controversial Twitter posts he made about racial inequality protests after … Powered and implemented by Interactive Data Managed Solutions. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. For the past two weeks, much of the nation has mobilized to protest the systemic racism and police brutality that has victimized black communities for decades. Glassman’s tweet refers to George Floyd, a black man who died on May 25 when a police officer knelt on his neck for over 8 minutes. Bills rookie quarterback Jake Fromm apologized for leaked text messages about “elite white people” owning guns. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Story continues. Then on Saturday, CrossFit CEO Greg Glassman posted several controversial tweets referencing Floyd's death and the coronavirus pandemic, sparking outrage online. Greg Glassman faces an industry backlash over a tweet making light of George Floyd's death. 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