While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. Write a subject line that sums up the purpose of your email. Influencer Marketing is great once you get the hang of how to do it effectively. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer to … Of course, this can still take a ton of time. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. Subject line: (Influencer Name), Let’s Work Together! You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. ❸ Invite them to become a brand ambassador. Keep your introduction super short. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Create an influencer collaboration agreement. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … 3. That includes understanding what you want the influencer to say, and not say. Instead of the standard users, users give credit to influencers’ opinions. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. Don’t expect an influencer collaboration to boost your sales overnight. It’d be great to get on a call on [day] or [day] this week at noon! You’re probably reaching out to a young, hip influencer. 2. This would reflect your humble and responsible attitude toward … A formal-sounding letter will put them off immediately. If you’re not interested, no worries, but I would appreciate it if you could let me know! Provides value. It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. However, 61% of marketers think it’s difficult to find the right influencer for their marketing campaigns. Personalised email. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. Everybody else is using them, so guess what? Ready to create custom content and generate buzz. I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. Are you an influencer with a style that people admire? There are so many reasons to invest in influencer marketing. 35% of email recipients open emails solely based on the subject lines. Link to other work Elle referenced other big name brands she had worked with, which is a great way to show that you’re a trusted influencer. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. But do you know what not to write in your outreach email subject line? Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. Example Subject Lines. Instead of using a bland, templated email to contact your potential influencers, write it yourself. If you’ve faced challenges with your influencer outreach strategy, or you have tips to share, we’d love to hear them. Successful influencer collaborations take time to increase engagement and improve sales. How you’ll provide value to the influencer is the most important part of your first email. Influencer marketing is the best thing to happen to brands since social media. Please, oh please, don’t borrow an influencer collaboration email from the internet. Show them how much you crave for … If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. Clearly states the purpose of getting in touch. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Your recent post [blog topic] really resonated with me. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. Builds familiarity with your prospect. Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. But don’t turn into an online stalker. 4. Step #3: Craft the perfect outreach email. Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. Tip 1: Quick Response. Otherwise, you’re putting your marketing budget at risk. Get our weekly newsletter for eCommerce marketers and founders. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. Here’s how to word the first influencer collaboration email. First of all, the subject line tells them there is an opportunity to collaborate. While you don’t want to pester anyone with too many emails, one or two follow-up emails can remind them of your initial note without being annoying. You can A/B test subject lines and see which subject line gets a higher open rate. There are plenty of fish in the sea. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. Give context. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. Ends with action steps. Influencer marketing takes a lot of effort, but it’s worth it. When you begin analyzing email metrics, you should start by looking at open rates. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. Let’s get started. The influencer probably won’t read it. However, over time, testing can increase the effectiveness of your campaigns and the ROI of your influencer marketing strategy. Enough followers. Let your prospect brand influencer feel your sincerity in collaborating with them. The bulk of your email should detail the influencer partnership itself. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. That’s your cue to move on to another influencer on your list. At least at first. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. Resist the temptation to use templates. Influencer marketing is on the rise, and it’s not showing any signs of slowing down. Get their name right, spell words correctly, and use proper grammar. Be reasonable. Picture it: you’ve found the perfect influencer. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. 1. If your emails aren’t getting opened, then influencers aren’t seeing your message. If you don’t hear from them after a while, they’re not interested. Why is this a smart partnership? Influencers know when you’re being lazy and copying other people’s emails. Samples? This personalizes the message and grabs their attention. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. In our digital lives and real lives. How do you want this collaboration to work? Commission? There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. Body: What do you need from this collab? It boils down to which brands. Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. ❹ List the benefits of being your brand ambassador. Email subject line when following up after a meetup. Writing the perfect email collaboration could lead to getting answered. I thought you’d be interested in working on this project because [reasons]. “Will the influencer demand weird terms?”. Do your research before contacting an influencer. When in doubt, download Grammarly proofread your emails for free. Lets start from the beginning. Easy, right? Pique the influencer’s interest by including their name in the subject line. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. So bloggers, like anyone, are deleting emails before reading. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. You should always be testing your influencer outreach emails. Let’s break down the above email to make sense of why this works so well. The 10 most helpful influencer collaboration email subject line templates 1. As a result, people don’t get to see the complete context of your subject line and may ignore your email. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. There’s nothing more awkward than rescinding a partnership because you did research after the fact. This is where the content of your email comes into the picture. This should include important dates, your goals, and what you need out of the campaign. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Instead of fishing for leads, get them in your inbox and have your pick of the litter. 3. Craft an irresistible email. The body of the email should include the juicy deets of your campaign. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. Here we go. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. Here’s the truth: personalized emails get more results. Another email, at least 3-7 days after your first email. Thus, when you find the right influencer for your marketing campaign, you need to have an effective outreach email strategy for connecting with your ideal influencer and convincing them to work with your company. There are numerous influencer outreach email tips out there. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. This sounds like a lot, but we’re living in a tl;dr kind of world. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Mention specific posts that show this. Okay, so you’ve drafted your email. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Money? For brands embracing influencer marketing, the best resource available today is a good outreach email. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Don’t fire off collaboration emails all willy-nilly. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. But these outreach emails are fraught with social anxiety. Advertise on Their Website You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. Before reaching out to an influencer, you should have a good reason for why they should collaborate with you. A great outreach email does four things: 1. Related: Email Marketing for Business Owners. And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. According to a poll on the Tomoson blog, 59% of marketers are p… You sit down at your laptop to write the email and …. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. So be sure to personalize and avoid copy and pasting on your collaboration email. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. Use this formula to write an effective influencer collab email: What you’re offering. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. Even if you have a perfect first email, it can be difficult to get a reply. Emojis can increase email open rates, too, so throw in a few thoughtful emojis to get more eyeballs on your emails. For example, NinjaOutreach achieved an 87.5% reply rate by using “I’d love to feature you in my post!” as their subject line, and they achieved an 81.8% reply rate from “Headline [Guest Post].” As you can see, NinjaOutreach’s subject lines are simple, but they yielded great results. Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. 5. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. Try partnering with people who know what they’re doing to spare yourself the headaches. Do you need user-generated content, reviews, or something else entirely? 5 Foolproof Ways To Write The Best Influencer Outreach Email. 1 - Subject line. We match you with a shortlist of qualified, experienced influencers who reach out to you. These folks are busy, and you’ll need to fight to get their attention. If you’re nervous about influencer outreach, take a deep breath. Must-reads for eCommerce and DTC. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. 82% of consumers said they’re very likely to follow an influencer’s suggestions. | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? 2. However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. You begin analyzing email metrics, you can send influencers your product and ask them to write best! 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