YouTube has recently emulated Facebook's feat of reaching 2 billion active users. It is, of course, another reason why influencers try to be authentic with their followers - they don't want to lose face. In the list of most effective content formats, Twitch livestream was the least selected by marketers in 2020. One thing that came through is that although more agencies pitched bloggers than brands did, bloggers preferred to work directly with brands. Some pundits expect that Facebook will eventually rely on Instagram for the majority of the company’s advertising revenue growth. With Google owning YouTube, the company can clearly claim web dominance. This was another result from the Twitter survey. }. “When you want to really scale and when you want to reach new audiences, you need content that makes people WANT you — and that comes from having great content. The problem is that click-thru rates are abysmal, 0.06%, according to. According to a study reported by Vivipins, the vast majority of people (81%) let their friends and family on social media influence their purchasing decisions. This is one of his regular one-liners he likes to use regularly - and it is of course very true when it comes to influencer marketing. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. - Mark Edward Fischbach (Markplier) - $12.5 million margin-bottom: 5px; Those in the higher education niche manage 3.96% engagement on their Instagram posts. These include Bergdorf Goodman, Harrods and Bloomingdale’s. The younger Generation Z are even more into the medium, and they spend 41% of their video time watching video, versus articles or photos. So does influencer marketing really work? Here are 80 interesting facts, quotes, and statistics related to influencer marketing. Hootsuite has collated many digital-related statistics in its. say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. Facebook moves around in the rankings, but it is currently in 5th place. It was a big influence in a further 48% of purchases. Instagram Stories rank as the second most popular content format for influencer marketing, after Instagram posts. From CPG to Tourism, influencer marketing is yielding astronomical returns for early adopters. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. Look out for signs of fake influencers or inauthentic engagement, as signs suggest this issue isn’t going away. With Google owning YouTube, the company can clearly claim web dominance. A mere 15% were simply going to test the waters with a budget of between $0 and $1,000. The dress sold out by the end of the weekend, and it gave the brand a chance to introduce their Design Lab Collection to potential customers, who followed these influencers. Sunday is the most popular viewing day, although more people broadcast on Saturdays on average. The current generation has grown up with the internet, and the internet is where they find their own celebrities. You can work with influencers for less than $250 per post. As a result of their research, Markerly believes that influencers in the 10k-100k follower range are the micro influencers that brands should focus their influencer marketing on - not celebrities with huge followings but low engagement. Online reviews are as important for B2B marketing than B2C – in some cases, more so. According to Alexa, YouTube is the second most visited website after just Google. Source: Statista, Snapchat has quickly grown to 210 million users, and it is particularly popular with teenagers. Television has a far smaller impact on Generation Z that is had on previous generations. The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. You need to encourage your influencers to share your brand story in their voice. If marketers do not recognize these marked differences, they do so at their peril. 69% of marketers plan to spend the most money on Instagram for influencer marketing this year. The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. 78. Despite the defections of Ninja and Shroud to rival Mixer, Twitch is still increasing in popularity as a live-streaming platform. Influencer marketing is the fastest-growing online customer-acquisition channel. A 2019 survey by The Influencer Marketing Hub (partnered with Viral Nation and NeoReach) emphasizes how influencer marketing can be highly lucrative for those brands who engage in it. Nearly two-thirds of marketers will increase their spending on influencer marketing this year. Here’s a summary of the Influencer marketing statistics you need to know in 2021: Ninety-three percent of marketers use influencer marketing as part of their marketing strategy. Interestingly, older people are more likely than younger to go to a company’s website after a good review (35 of 18-34 year-olds, 47% of 35-54 year-olds, 69% of 55+). If you don’t partner with the right influencers, the campaign is doomed to fail from the start. As we move through 2020, influencer marketing shows no signs of slowing. When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. 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