It actually became a hit in its own right. The ad did not try to tell you to go out and have chocolate or say that chocolate was super good for you. There’s a taste ACV: Can you talk a bit about raising money for cancer research and your friendship with Sophiya Haque? But it too had largely stuck to the “sell it to the kids” formula. Recette pour 1 portion. Advertisements are meant to sell a product or a concept. [11], Haque lived in Knaphill, Surrey, with her partner, musical director David White, and the couple were in the process of building a houseboat when she fell ill.[12][13], Around Christmas 2012, Haque was diagnosed with cancer. Sophiya appeared in several movies including "Mangal Pandey: The Rising" (2005) and also attracted much positive notice by dancing in a Cadbury candy commercial. Actress and VJ Sophiya Haque has died, aged 41. In 2008, she took a small supporting role in the film Wanted. Through “Asli swaad zindagi ka”, Cadbury changed that perception. The ad campaign we are referring to was released in 1993-94. The people featured in the ad came from different backgrounds, were of different ages, and different genders, but what they all shared was a simple sense of joy. Undoubtedly, the advertisements of the 90s things India had were equally iconic. In 2012, she appeared in BBC's Fairy Tales series and in 15 episodes of House of Anubis as Senkhara. The ad showed an elderly man blowing bubbles for a baby, another one playing with his dog, an executive type dropping a piece of chocolate but still picking it up and eating it after blowing away the dust from it (and checking if anyone noticed), a young father handling his baby who seems to have soiled its diaper, a woman in a saree playing hopscotch with a little girl, a pregnant lady asking her husband to buy her a chocolate in the market because she needs it for the baby in her belly, two girls suddenly breaking into an impulsive fun run after nibbling some chocolate, a middle aged man juggling with a football while his wife watches in surprise, and ended with a boy throwing a chocolate to a girl who is going away in a bus. [14][15][16][17], Pehli Nazar Ka Pehla Pyaar: Love at First Sight, "Sophiya Haque led a life as colourful as her repertoire", "Former VJ, actress Sophiya Haque passes away in London", "Obituary: Sophiya Haque, Bollywood actress, appeared in Coronation Street and in the west end", "Sophiya Haque: West End actress who also played Poppy Morales in", "West End actress Sophiya Haque dies at 41", "Former Coronation Street actress Sophiya Haque dies aged 41", "Indian actress and former VJ Sophiya Haque passes away", "Family of actress Sophiya Haque pay tribute to 'beautiful person' after shock cancer death", "Sophiya Haque's partner tells of last nights with star before her", "West End actress Sophiya Haque dies at 41, two weeks after being told she has cancer", https://en.wikipedia.org/w/index.php?title=Sophiya_Haque&oldid=992330900, Creative Commons Attribution-ShareAlike License, Dancer in Red Saaree opposite Akshay Kumar in song "zindagi ko bina pyaar koi kaise guzare", Singer/dancer in song 'Rasiya', Uncredited, This page was last edited on 4 December 2020, at 18:31. Pritish Nandy: 'Sad. [7] In 2012, she starred as Soraya in Wah! They have been associated with a regular section on advertising at TechPP.com. Sophiya Haque (14 June 1971 – 17 January 2013) was an English actress, singer, video jockey and dancer. This one however was in Hindi, right through. And the extent to which it succeeded can be gauged from the fact that Cadbury is still playing the “happiness equals chocolate” card. These were its lyrics: “Kuchch khaas hai hum sabhi mein VJ-turned-actor Sophiya Haque dies of cancer at 41; Cops, US team meet to thrash out row over extradition ‘Vaccination card’: Your toddler’s Health Passport And the one pertaining to chocolate was definitely so: chocolate was mainly a “treat” for kids, or something you gave as a reward. Actress Sophiya Haque, best known for her stint as a video jockey on MTV, passed away in London on Thursday morning. Reports say that Sophiya had been battling cancer for a long time and was admitted to a hospital in London where she died in her sleep. Up Next. The TV and stage star died in a London hospital today (January 17), where she had been undergoing tests after being diagnosed with cancer. Indian Ad-Age: How Lijjat Ad-ed value to the perfect Indian snack, Ramnath Goenka Excellence in Journalism Awards, Statutory provisions on reporting (sexual offenses), This website follows the DNPA’s code of conduct. Stuff that was not supposed to really excite adults, who were expected to be “over” such things, and have grown past them. The “Asli Swaad Zindagi Ka” campaign also featured a very famous ad, which showed a girl dancing on the pitch after her friend had hit a six. Join Facebook to connect with Sophia Haque and others you may know. She was duly corrected. A song with a very soothing happy tone, adding to the light vibe of the ad. And yet Cadbury executed it without causing any offence to anyone whatsoever. A cricket spin off…and a mistaken identity. Interestingly, many felt that the girl in the ad was popular VJ Sophiya Haque, so much that when Haque passed away in 2013, fellow actor Dia Mirza tweeted that she would never forget her “dancing with abandon on the cricket field in the Cadbury commercial”. [10] She was diagnosed with cancer when she was working in the Michael Grandage production of Privates on Parade, playing the role of, Sylvia Morgan, a Welsh-Indian singer and dancer performing for the British troops in Malaya in 1948. New Delhi, Fri, 18 Jan 2013 NI Wire. Believe Ad or Not: Some Ad-ditional Facts. But how could you convince older folk to eat something that was almost as closely associated with children as toys were? An adult could also get the simple joy that a child could get out of having a chocolate. So much so that people even sing it on Smule, a social networking music application that provides lyrics and background music even while you sing! Women in sarees were not expected to play hopscotch on the road, adults did not pick up chocolate from the ground and eat it, expecting mothers were not supposed to stubbornly demand chocolate (just like kids) and middle-aged people were not supposed to be trying skating or dancing with cheerleaders. It is not as if no one had tried marketing chocolates to audiences beyond children. Died: 16 January, 2013, in London, aged 41 Indian Ad-age: How a jingle made Nirma sabki pasand! Vishal Dadlani: RIP Sophiya Haque, who along with Danny McGill + Nonie, started a revolution as India's first VJ's on MTV.They were proper megastars in '93. Sophiya acted in films like Snip, Bombay Dreams and The Far Pavilions. There was no hard sell of the product. Rare clips of Sophiya Haque, a well-known VJ at Channel [V] India. [2][3], Haque started as the lead vocalist in the band Akasa; they signed a deal with Warner Bros. in 1988. Like the very best ads, “Asli Swaad Zindagi Ka” has a timeless element to it. Habituellement expédié sous 2 à 3 jours. Remember the iconic celebration of Sophiya Haque shown in the 90s Cadbury ad when the male lead hit the ton. It was a time when India was in the early stages of liberalisation, with Manmohan Singh’s revolutionary budget having opened up the market and boosted private enterprise. The man behind the ad was one of the most famous in Indian ad history, Piyush Pandey. She spent 11 years living in Hong Kong and India where she became a household name through her work with MTV Asia, Channel V and Bollywood films. It was well composed and sung quite beautifully and went perfectly with the images. 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