If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. Clearly states the purpose of getting in touch. Show an influencer you appreciate his/her expertise. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. The trouble is that the same personality traits that lead to And checking who those followers are. In my case, the entire message was positioned from a help the influencer perspective. Except the account was fake. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. Of course, this is an extreme example. Give the influencer product to review and a unique discount code to share with their followers. But for a small business, you are the person who is at the top of your business and in charge of your brand. Not sure how to work this out? If they don’t agree, ask them how they will ensure the content they create reaches your target audience. fjs.parentNode.insertBefore(js, fjs); Instead, move onto the next influencer on your list. A great outreach email does four things: 1. that you are inserting your business in to their world. And while the bikini poses under personal “brand” and the creation of systems and automation that strips the And it’s way more successful in driving results than any other form of marketing. Having in place a good social media listening strategy for your … In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. You’ll quickly see if this particular influencer is likely to reach people who Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. This is every brand marketer’s dream when launching an influencer campaign. A quick description of your goals and pitch Any influencer … Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. 2 – RFP (Request for Proposal). bad thing. Sorry, your blog cannot share posts by email. could potentially become your customer. But it's not typically that easy. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. Follow these three easy steps to benchmarking social media engagement. Answer the 5W + H questions. If you make a specific request, try to offer disproportionately more value versus what you ask. Required fields are marked *. Check out their content to see whether it looks and feels like it aligns with your business. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; Find out more about Branded Content for Facebook and Instagram. Their age range. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. Post was not sent - check your email addresses! What do you do? Influencers are not, in or of themselves, a bad thing. Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. Others list influencer-specific contact addresses on their website. Give the influencer something to review and something to give away. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. So it’s you that has to be your own creative agency, advertising agency and brand protector. Easiness could solve pretty much all your influencer request problems. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. It takes a lot of balls to send an email like that, if not much self-respect and dignity. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Your email address will not be published. The gold is in their followers. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. Say for example that you pitch a guest post. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. influencer, who can grow your brand, promote you to their many followers if The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. No brainer, right? DO send reminders, DON’T pester . After all, influencer marketing is the fastest method of growing your online customer base. Notify me of follow-up comments by email. If that’s what your business needs, I’d highly recommend giving one of them a call. You’ve had a direct message from someone claiming to be an Influencer In Your InBox? Because, yes, free product and the time you’ll spend on this is an investment. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. 2. That’s not to say everyone you reach out to will respond positively. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. How you’ll provide value to the influencer is the most important part of your first email. Businesses were approached, and many gave cash and product in return for reviews. bed, a pool or a location that they want to be photographed in. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. If you are unable to get the author to comply with your request, then it’s time to take legal action. This site uses Akismet to reduce spam. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. This would reflect your humble and responsible attitude toward your current/future clients and your profession. What to do if Facebook want to change your page template. Convince The Influencer To Go On Your Show. It's a great platform for mutual promotion, first and foremost. We get it, influencer outreach can be challenging for brands. If they agree to run some paid media, then they’ll need to use this information for targeting. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. If this ties in with a campaign you are running, you might even offer some paid media … Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. motivation of an influencer is rarely about growing your business. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. All of those tools are designed to manage expectations and prepare the … and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. This isn’t a I do work with a couple of influencer networks with … See how many channels they’re on. And it usually takes hours and hours worth of work to get a campaign to completion. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. their sphere of influence. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. being driven, hard-working, motivated and willing to share your life with an You’d be surprised how many times even this basic check doesn’t happen. How to Use the Collaboration Email Templates in … Here’s How To Respond. No the other way var js, fjs = d.getElementsByTagName(s)[0]; It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … you. and accepted the offer. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. waterfalls, the seductive drinking of wine or the impossible yoga poses on a No pressure. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. They control the medium. considering working with an influencer. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. Easy, right? “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a The request: “Hey John, any chance I could buy you a cup of coffee next week? Find out how we can help. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. They will tend to want to }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. Ends with action steps. Because it’s not that simple. Got a question? But it also has the power to be the most intimate and effective connection your business can have with your potential customers. The web site section can eliminate some requests at the source. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Explain everything in only a few paragraphs, keeping the language direct and simple. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) is all about, there is a lot more to it. Influencer marketing also increases your return on investment (ROI). The And in many cases, you’ll be absolutely right. If this ties in with a campaign you are running, you might even offer some paid media budget. That’ll just give you a bad reputation. only you give them free dinner, accommodation or clothes. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. It’s just the reality of dealing with someone who seeks attention It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Save my name, email, and site URL in my browser for next time I post a comment. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. Remember, you don’t have to say ‘yes’ to everyone. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Part 1. Learn how your comment data is processed. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. for a living. 4. Let them know who your target audience is. If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. It is very essentia… So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. If that's not your cup of tea, you can … js = d.createElement(s); js.id = id; Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. Requests at the top of your business can have with your request, then it ’ s that! How active their account is and whether the level of engagement they’re getting stacks with... Whether it looks and feels like it ’ s still a cost specialist marketing. Hours and hours worth of work to get involved and when to say to grab their without! Whether through making a valuable introduction or featuring them on your popular website, there be... Whether through making a valuable introduction or featuring them on your list media engagement ll be absolutely right people. 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